BBS MARKETING AND GLOBAL CULTURES

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Qualification
Bachelor Of Business Studies Degree
CAO Points
400
CAO/MU Apply code
MH404
Award Type and NFQ level
UNDERGRADUATE DEGREE (8)
Study Mode
Full time
Closing Date
01 February 2027
Jump to
CAO Hub

Overview

If you are fascinated by business in the complex and diverse world around us, then this is the degree for you! Students choose from one of three Business subjects (Management, Marketing or International Business) which they can combine with an array of Global Cultures modules, covering topics such as:

  • exploring cultures in global contexts
  • urbanisation
  • science and technology in society
  • security
  • consumption and sustainability
  • user experience and service innovation

The optional work placement/study abroad will enable you to apply theory in practice, significantly improving employability upon graduation.

This unique programme brings together expertise from Ireland’s youngest and most dynamic School of Business and the Republic’s only Department of Anthropology. You will learn from experts who bring diverse and deep international and local insights into the real-world complexities of business and global cultures. An essential challenge for businesses in Ireland is how they can connect the capabilities of our workforce to contribute to solutions for people who are largely in markets outside Ireland, across the EU and the wider global community.

Business needs graduates who can both understand the fundamentals of how to create value for customers and also how to translate them into solutions and services that fit the needs of diverse cultures.

Course structure

Duration: 3 years (BBS) or 4 years (BBA)

First year

  • You will take 30 credits of the business subject of your choice. This will provide you with a foundational knowledge of your business subject.
  • You will also take 30 Global Cultures credits to develop inter-cultural skills through an understanding of human diversity and difference.

Second year

  • Second year is about learning the functional capabilities of your business subject, including some optional choices.
  • You will also learn how to systematically observe, interpret and describe the world around you.
  • Some students may choose to complete a work placement or study abroad year between second and final year and graduate after the fourth year. The University will support you in the search for a placement job; however, the process is competitive.

Final year

  • In your business subject this is the year in which you will develop your understanding of the strategic aspects of running a business or service, as well as advanced skills in your chosen subject.
  • This will be complemented by studying the transnational flows and mobilities of culture, ideas, media, technology, and finance, which impact on people's lives.

Transfer option into this degree from the Bachelor of Arts Degree MH101 - subject to meeting requirements.

Disclaimer
The modules below are indicative of the content associated with this course of study.
The modules are subject to change as the curriculum is revised and reviewed annually.
Important: The information on this page is for prospective students, MU current students and staff should use Programme Directory.

Year 1

AN1GF30 - Global Cultures

Credits: 30  |  Compulsory

Global Cultures modules

Module

Code

Credits

Semester

Compulsory

AN169

7.5

2

Y

AN167

7.5

1

Y

AN170

7.5

2

N

KD158

7.5

2

N

KD159

7.5

1

N

AN171

7.5

1

N

MN1KF30 - Marketing

Credits: 30  |  Compulsory

Marketing modules

Module

Code

Credits

Semester

Compulsory

AC155L

7.5

1

Y

MN152

7.5

1

Y

EC101L

7.5

2

Y

MN155

7.5

2

Y

Year 2

MN2KDM - Business (Marketing)

Credits: 30  |  Compulsory

Business (Marketing) modules

Module

Code

Credits

Semester

Compulsory

MN228

5

1

N

AC208

2.5

1

Y

MN229

5

2

N

MN217

5

2

N

MN220

5

1

N

MN227

5

2

Y

MN215

5

1

N

MN204

5

2

N

EC204M

2.5

1

Y

AC211

5

2

N

MN203

5

2

Y

MN212

5

1

Y

AN2GDM - Global Cultures

Credits: 30  |  Compulsory

Global Cultures modules

Module

Code

Credits

Semester

Compulsory

AN213

5

2

N

AN242

5

2

N

AN243

5

1

N

AN219

5

2

N

AN204

5

1

N

AN215

5

1

N

AN216

5

2

N

AN218

5

1

N

AN217

5

1

Y

AN210

5

2

Y

KD217

5

1

N

AN240

5

2

N

AC2EL - Accounting In Society

Credits: 10  |  Not compulsory

Accounting In Society modules

Module

Code

Credits

Semester

Compulsory

AC210

5

1

N

AC211

5

2

N

GC2MEL - Ancient Mythology - Epic And Tragic Tales

Credits: 10  |  Not compulsory

Ancient Mythology - Epic And Tragic Tales modules

Module

Code

Credits

Semester

Compulsory

GC231

5

1

N

GC232

5

2

N

AN2EL - Anti-Racism

Credits: 10  |  Not compulsory

Anti-Racism modules

Module

Code

Credits

Semester

Compulsory

AN215

5

1

N

AN216

5

2

N

CN2BEL - Beginning Chinese

Credits: 10  |  Not compulsory

Beginning Chinese modules

Module

Code

Credits

Semester

Compulsory

CN261

5

2

N

CN260

5

1

N

FR2BEL - Beginning French

Credits: 10  |  Not compulsory

Beginning French modules

Module

Code

Credits

Semester

Compulsory

FR260

5

1

N

FR261

5

2

N

GN2BEL - Beginning German

Credits: 10  |  Not compulsory

Beginning German modules

Module

Code

Credits

Semester

Compulsory

GN260

5

1

N

GN261

5

2

N

SPA2BEL - Beginning Spanish

Credits: 10  |  Not compulsory

Beginning Spanish modules

Module

Code

Credits

Semester

Compulsory

SPA260

5

1

N

SPA261

5

2

N

CAT2EL - Catalan Language And Culture

Credits: 10  |  Not compulsory

Catalan Language And Culture modules

Module

Code

Credits

Semester

Compulsory

SPA225

5

2

N

SPA215

5

1

N

PHY2EL - Climate Change And Sustainable Energy

Credits: 10  |  Not compulsory

Climate Change And Sustainable Energy modules

Module

Code

Credits

Semester

Compulsory

PHY260

5

1

N

PHY261

5

2

N

CN2CEL - Continuing Chinese

Credits: 10  |  Not compulsory

Continuing Chinese modules

Module

Code

Credits

Semester

Compulsory

CN281

5

1

N

CN282

5

2

N

FR2CEL - Continuing French

Credits: 10  |  Not compulsory

Continuing French modules

Module

Code

Credits

Semester

Compulsory

FR281

5

1

N

FR282

5

2

N

GN2CEL - Continuing German

Credits: 10  |  Not compulsory

Continuing German modules

Module

Code

Credits

Semester

Compulsory

GN281

5

1

N

GN282

5

2

N

NG2CEL - Continuing Nua-Ghaeilge

Credits: 10  |  Not compulsory

Continuing Nua-Ghaeilge modules

Module

Code

Credits

Semester

Compulsory

NG211

5

2

N

NG201

5

1

N

SPA2CEL - Continuing Spanish

Credits: 10  |  Not compulsory

Continuing Spanish modules

Module

Code

Credits

Semester

Compulsory

SPA281

5

1

N

SPA282

5

2

N

PD2DEL - Eden Entrepreneurship Design And Innovation

Credits: 10  |  Not compulsory

Eden Entrepreneurship Design And Innovation modules

Module

Code

Credits

Semester

Compulsory

PD217A

5

1

N

PD218A

5

2

N

MD2EL - Film And Screen Studies

Credits: 10  |  Not compulsory

Film And Screen Studies modules

Module

Code

Credits

Semester

Compulsory

MD240

5

1

N

MD216

5

2

N

MU226

5

2

N

SPA223

5

2

N

SK2EL - Foundations In Science Writing And Communication

Credits: 10  |  Not compulsory

Foundations In Science Writing And Communication modules

Module

Code

Credits

Semester

Compulsory

SK252

5

2

N

SK251

5

1

N

GN2GEL - Gender And Sexuality In Society And Culture

Credits: 10  |  Not compulsory

Gender And Sexuality In Society And Culture modules

Module

Code

Credits

Semester

Compulsory

IS201

5

1

N

IS202

5

2

N

TH2GEL - Good And Evil

Credits: 10  |  Not compulsory

Good And Evil modules

Module

Code

Credits

Semester

Compulsory

TH251

5

1

N

TH252

5

2

N

EN2BEL - Great Books

Credits: 10  |  Not compulsory

Great Books modules

Module

Code

Credits

Semester

Compulsory

EN280

5

1

N

EN281

5

2

N

EC2EL - Influential Ideas In Economics

Credits: 10  |  Not compulsory

Influential Ideas In Economics modules

Module

Code

Credits

Semester

Compulsory

EC216

5

2

N

EC222

5

1

N

PH2LEL - Introduction To Philosophy In The Digital Age

Credits: 10  |  Not compulsory

Introduction To Philosophy In The Digital Age modules

Module

Code

Credits

Semester

Compulsory

PH221

5

2

N

PH215B

5

1

N

TESL2EL - Introduction To Teaching English Language

Credits: 10  |  Not compulsory

Introduction To Teaching English Language modules

Module

Code

Credits

Semester

Compulsory

TESL201

5

1

N

TESL202

5

2

N

NG2IEL - Irish Cultural Heritage

Credits: 10  |  Not compulsory

Irish Cultural Heritage modules

Module

Code

Credits

Semester

Compulsory

ID001

5

1

N

ID001X

5

2

N

ID013X

5

2

N

ID013

5

1

N

POR2EL - Portuguese Language And Culture

Credits: 10  |  Not compulsory

Portuguese Language And Culture modules

Module

Code

Credits

Semester

Compulsory

SPA216

5

1

N

SPA226

5

2

N

KD2AEL - Prioritising People And Planet

Credits: 10  |  Not compulsory

Prioritising People And Planet modules

Module

Code

Credits

Semester

Compulsory

AN261

5

2

N

KD212

5

1

N

FR2REL - Refresh Your French

Credits: 10  |  Not compulsory

Refresh Your French modules

Module

Code

Credits

Semester

Compulsory

FR271

5

1

N

FR272

5

2

N

PD2SEL - Service Innovation

Credits: 10  |  Not compulsory

Service Innovation modules

Module

Code

Credits

Semester

Compulsory

PD201

5

2

N

PD264

5

1

N

EX2EX - Skills For Success:professional Development

Credits: 5  |  Not compulsory

Skills For Success:professional Development modules

Module

Code

Credits

Semester

Compulsory

EX202

5

2

N

EX201

5

1

N

MN2EQEL - The Growth And Development Of The Irish Equine Industry

Credits: 10  |  Not compulsory

The Growth And Development Of The Irish Equine Industry modules

Module

Code

Credits

Semester

Compulsory

MN232

5

2

N

MN230

5

1

N

SG2EL - Wondrous People And Places: An Introduction To Celtic Literature

Credits: 10  |  Not compulsory

Wondrous People And Places: An Introduction To Celtic Literature modules

Module

Code

Credits

Semester

Compulsory

SG228

5

2

N

SG256

5

1

N

Year 3

MN3KDM - Business (Marketing)

Credits: 30  |  Compulsory

Business (Marketing) modules

Module

Code

Credits

Semester

Compulsory

MN356

5

1

Y

MN305

5

2

Y

MN313

5

1

N

MN304

5

1

N

MN340

5

1

Y

MN341

5

2

Y

MN360

5

2

Y

AN3GDM - Global Cultures

Credits: 30  |  Compulsory

Global Cultures modules

Module

Code

Credits

Semester

Compulsory

AN358

5

2

N

AN363

5

2

N

AN351

5

1

N

AN359

5

1

N

AN353

5

1

N

AN346

5

2

N

AN362

5

1

N

AN361

5

2

Y

AN348

5

1

Y

AN307

5

1

N

AN318

10

2

N

AN342

5

1

N

AN340

5

2

N

After Graduation

Graduates of this programme, with their combined expertise in business and global cultures, are highly employable across a range of sectors - typical career paths include:

  • graduate programmes with multinational companies
  • roles in public service
  • opportunities in small and medium-sized enterprises
  • roles where businesses are focused on international growth or cross-cultural collaboration

Entry Requirements

Leaving Certificate Applicants

Required to present (as a minimum): 2H5 & 4O6/H7, O6/H7 in Irish, English & O4/H7 Mathematics.

DARE

Disability Access Route to Education (DARE) is an alternative entry route to third level education for school-leavers whose disability affected their second level education.

HEAR

The Higher Education Access Route (HEAR) is a pathway to third level education for school-leavers from disadvantaged backgrounds.

Contact the Access Office for more information on these access routes.

This table displays the requirements for Leaving Certificate applicants.

Entry requirements table

Subject

Required

Ordinary Level Grade

Higher Level Grade

Irish

Yes

O6

H7

English

Yes

O6

H7

Language

No

N/A

N/A

Mathematics

Yes

O4

H7

Science

No

N/A

N/A

* This course requires 3 additional subjects.

  1. EU / EFTA Applicants - Further information can be found by navigating to our EU/EFTA applicant information page.
  2. International Applicants - International (Non-EU) applicants for undergraduate programmes submit their application online via our online application portal. Applications open on 14th October 2026 and close on 1st July 2027. For further information, please navigate to our International applicant page.

Mature applicant information

Mature applicants are assessed separately to school-leavers. Mature applicants are 23 years or older by 1 January in the year of entry.

For part-time degrees the mature age is 21.

Visit our mature applicant information page - tab 3 on this page outlines application steps for this degree.

Mature applicants who have a disability

If you have a disability or specific learning difficulty (e.g. dyslexia) and require support for any required written exercise/interview/online video audition which may form part of your application assessment, you must complete an online request form and submit supporting documentation by 15 March 2027. Applications for alternative examination accommodation cannot be considered after this deadline.

Visit the Access Office for more information on available supports and required documentation.

Mature applicant deadline: 01 February 2027

Transfer option into this degree from the Bachelor of Arts Degree MH101 - subject to meeting requirements.

How to apply

Apply online to the CAO (Central Applications Office)

The application process depends on the type of applicant you are.

Categories of applicant:

  • School-leavers (Leaving Certificate students)
  • Mature students (23 years or older by 1 January in the year of entry/21 years if part-time)
  • EU/EFTA/UK students
  • International students (outside the EU)
  • QQI (Further Education) students
  • Transferring students
  • Deferring students

Learn more about undergraduate applications and access routes.

Got a question about this course?

Maynooth University School of Business
www.maynoothuniversity.ie/business

Maynooth University Department of Anthropology
www.maynoothuniversity.ie/anthropology

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