:format(webp)/799x0:4001x3202/prod01/channel_5/courses/media/maynooth/content-assets/course-images/Branded20Jumper.jpg)
MH101 - Business (Marketing)
Go to Course - Bachelor Of ArtsOverview
Marketing is a fast-paced, dynamic and varied discipline, it connects a company to its customers.
At Maynooth University, you’ll learn how marketing links to every area of business, how it creates and captures value for companies and customers.
What do marketers do?
Marketers must understand customers – how they behave, what they need and why they buy. Understanding customers’ motivation helps businesses build long-term relationships with them.
Using both traditional and digital tools, marketers deliver value through creating innovative products and services to meet marketplace needs.
What you’ll learn
Creating and managing customers are central themes to what we teach and research.
You’ll benefit from our diverse expertise, from both local and international markets, in the areas of:
- digital marketing
- online retailing
- communications
- consumer behaviour
- branding
Practical insights and specialisation
You’ll gain practical insights into how marketing works — from understanding what motivates customers to spotting and making the most of market opportunities.
You’ll also learn about wider business and management processes so you can deliver value to customers and your organisation.
Transfer option
There are transfer options after first year from MH101 into a specialised degree. This lets you follow your strengths and interests.
Subject Structure
First year
- Either 15 or 30 credits of Business (Marketing). Choose 2 or 3 other subjects, which may include Critical Skills, from the available groups (maximum 1 subject per group – see groups table)
Second year and Final year
- 30 credits of Business (Marketing) and continue with one of your first year subjects as a Double Major, Major/ Minor or as a Minor
Or
- Transfer option in second year - into the MH404 BBS/BBA Marketing degree for students who have successfully completed 1st year MH101 including all modules in the 30 credit Business (Marketing) subject. Alternatively you must pass all modules in the 15 credit Business (Marketing) subject and pass Accounting and pass Economics/ Finance in first year
- Transfer option in second year - into the MH404 BBS/BBA Business and Global Cultures degree - for students who have completed the first year of the Bachelor of Arts degree (MH101) taking either 15 or 30 credits of Anthropology and at least 15 credits of a Business subject
- Transfer option in second year - into the MH409 BBA Business and Languages degree - for students who have completed the first year of the BA degree (MH101) taking at least 15 credits of Business (Marketing) and achieving at least 40% in 30 credits of beginners/15 credits of non-beginner language (in the relevant language)
- Transfer option in second year - into the MH502 BCL Law and Business degree - for students who pass 30 credits of a Business subject and pass 30 credits of Law
- Transfer option in second year - into the MH407 BBS/BBA Business and Accounting degree for students who pass at least 15 credits of a Business subject and achieve a mark of at least 60% in the 30 credit Accounting subject in first year
MH101:
- Optional 10 credit Elective in second year
- Optional Erasmus/Study Abroad after second year
Disclaimer
The modules below are indicative of the content associated with this course of study.
The modules are subject to change as the curriculum is revised and reviewed annually.
Postgraduate
The School of Business also offers a range of postgraduate programmes for Business graduates.
Careers
Business graduates are consistently among the most employable in the Irish education system.
Marketing graduates often enter employment in either a private, public or not-for-profit organisation, in areas such as:
- advertising
- brand management
- digital marketing
- international marketing
- customer account management
- public relations
- sales
- social media marketing