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MSC DIGITAL MARKETING
This 2-year part-time MSc is strongly connected to industry and what's happening in marketing today. Through a series of modules, the programme provides you with knowledge and experience of both the tactical and strategic use of digital marketing.
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- Qualification
- Master Of Science Degree
- CAO/MU Apply code
- MH35D
- Award Type and NFQ level
- TAUGHT MASTERS (9)
- Study Mode
- Part time
- Closing Date
- 14 August 2026
Overview
The MSc Digital Marketing is strongly connected to industry and what is happening in marketing today. The programme develops the critical and analytical capabilities of participants through a series of modules that engages them with not only the latest research, but also key insights from the practice of digital marketing. The programme aims to provide participants with knowledge and experience of both tactical and strategic use of digital marketing. Participants will learn how to analyse complex data for informed decision-making, and develop practical skills in content creation, campaign development and data analysis using a range of techniques and digital products. The use of digital, while important, is only part of the arsenal of tools and techniques available to a marketer and this programme will ensure that the participant can apply the appropriate digital messaging in conjunction with traditional marketing messaging.
Defining digital marketing is challenging. It is more than just putting an ad on facebook or hiring an Instagram influencer or even creating a viral TikTok. Digital Marketing is now embedded in all the ways that customers interact with a business, and therefore it integrates online, offline and omnichannel experiences, and empowers organisations with a data-driven approach to identify and manage customers' journeys. Learning how to manage this complex world and understand the insights that analysing the large volume of data it generates is key to understanding digital marketing
Course Commences:
September entry
Course structure
Duration: 2 years part-time
This specialist Masters programme develops a high level of technical competence in digital marketing through consideration of how digital marketing is both changing the practice of marketing and integrating into contemporary marketing thought. Modules are delivered over two years (four semesters: September - January and February - May) with the Business Consulting Project conducted between May and August of the second year. The programme will generally be delivered through lectures, presentations, and intensive workshops. We have two semesters of taught modules, during which each module is taught over four days. These four days will be time-tabled three to four weeks apart so that learning can occur between the individual teaching days and permits for reflection on content and the completion of projects and tasks, followed by less structured supervision contact over the third (summer) semester for those taking the Project option, which typically is where you can add value to your own organisation. Modules have been chosen to build technical expertise in digital marketing but also to develop you as a digital marketer. A key innovation is the concept of Marketing Live, which gives you the opportunity to put your digital marketing knowledge into practice with a live client on a real marketing problem.
Disclaimer
The modules below are indicative of the content associated with this course of study.
The modules are subject to change as the curriculum is revised and reviewed annually.
Important: The information on this page is for prospective students, MU current students and staff should use Programme Directory.
Year 1
Year 2
Careers after your Masters
At its essence digital marketing is still marketing. Marketing requires that marketers understand customer needs and wants and ultimately marketing needs to work across the entire organisation to mobilise efforts to present the company and its products and services to current and potential customers. This applies across all organisations of all sizes in all sectors. While digital marketing has a strong place in the world of the consumer, usage is growing in the business-to-business environment, and there is significant adoption by government and governmental organisations. This opens a wide variety of careers for graduates of a Digital Marketing degree
Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager and many more.
Entry Requirements
Applicants must hold a minimum of a bachelor's degree (NFQ Level 8) (or equivalent) in a business discipline, with a minimum of a second-class honours, grade 2 (2:2) or in a non business discipline with a minimum of a second-class honours, grade 2 (2:2) with significant experience in digital marketing.
Applicants who do not hold a primary degree but has at least 10 years of relevant experience, 3 of which must be in a management position in digital marketing, may apply via Maynooth University's RPL process for Non-Standard Entrants. Please click here for further information.
Minimum English language requirements:
Applicants for whom English is not their first language are required to demonstrate their proficiency in English in order to benefit fully from their course of study. For information about English language tests accepted and required scores, please see here. The requirements specified are applicable for both EU and International applicants.
Maynooth University's TOEFL code is 8850
How to apply
Online application only. To make an application please click here.
To apply for your chosen postgraduate study at Maynooth University, please ensure you have the following documents to make an application:
- Evidence of your primary degree
- Academic transcripts
- A copy of your passport
- A CV
- A personal statement
Applicants for whom English is not their first language are required to demonstrate their proficiency in English in order to benefit fully from their course of study. For information about English language tests accepted and required scores, please see here. The requirements specified are applicable for both EU and International applicants.